Leading digital marketing specialist, Garage Services Online (GSO) has appointed Danny Huscroft to head up client relationships, strengthening its commitment to helping independent garages maximise the commercial return from their online investment.
With more than 800 independent garage clients using GSO to turn online search visibility into high value workshop bookings, Danny’s appointment reinforces the company’s focus on providing ongoing support and helping garages get more from their digital presence.
Danny joins following a successful career within franchised dealerships, giving him first-hand insight into the commercial advantages enjoyed by main dealers, as well as the challenges faced by independent workshops competing for the same motorists.
“Having spent years inside main dealership operations, I know first-hand how they work to lock customers down through things like tied-in service plans, keeping drivers away from quality local workshops,” said Danny.
“Joining GSO is an opportunity to help level the playing field. Independent garages offer fantastic service and flexibility, but they need the right digital backing to compete with the big franchise marketing budgets.”
Danny will work directly with GSO’s existing client base, combining regular telephone contact with in-person visits to workshops across the UK.
“My focus is on getting to know our garage partners, understanding what they actually want more of, be that’s MOTs, servicing, diagnostics, repairs or other profitable work, and making sure their digital presence supports those objectives,” said Danny.
“Over time, I want garages to see GSO as much more than a company that provides their website. The intention is to become a genuine digital growth partner, proactively identifying opportunities and helping garages understand how their online presence can contribute commercially. The conversation should be about outcomes, enquiries and bookings, rather than simply websites and features.”
The appointment forms part of GSO’s wider approach to lead generation, with search-optimised websites, targeted digital activity and online booking tools working together to generate a consistent flow of relevant workshop enquiries.
“The digital landscape is changing rapidly, particularly with the growth of AI,” Danny added. “Our role is not to resist that change but to embrace it and use new technology to work smarter, improve solutions and create more value for independent garages.
“Producing content or building a website may become easier, but understanding what should be produced and who it should target remains critically important.”
Danny believes GSO’s established customer base also provides an important advantage as the company develops its approach further.
“We’ve over 800 independent garages working with us, so there is a huge amount of insight within the business. We can see patterns in what works, what doesn’t and where customer behaviour is changing. That gives us an opportunity to use the collective experience of the sector to help individual garages make better decisions.”
“Our role isn’t just about putting a presence online; it’s about actively driving profitable, high-value work onto workshop ramps day in, day out,” said Jim Lang, Managing Director at Garage Services Online. “We act as an ongoing lead-generation partner, helping our garages turn local online visibility into confirmed bookings and making sure their digital investment continues to deliver.
“Danny brings invaluable commercial insight from the franchise sector, alongside a genuine passion for the independent aftermarket. With him dedicated to supporting our garage partners, we’re ensuring independent owners get the strategic support they need to stay competitive.”
For further information about GSO, visit: https://garage-services-online.co.uk/free-no-obligation-quote/pr/.
